The United Steelworkers in District 3 are partnering with the Ending Violence Association of BC (EVA BC) in a ground-breaking initiative to “Break the Silence” on violence against women. The “Be More Than a Bystander” campaign is the result of a partnership between the Ending Violence Association of BC and the BC Lions Football Club that has trained over 100,000 people in British Columbia since 2011 on how to speak up and break the silence on violence against women.
The campaign has also made two new films and numerous videos on the subject, won many awards, has reached over 800 million impressions on social and mainstream media and has been profiled by the United Nations at the 57th Commission on the Status of Women in New York City.
Working together, EVA BC and the BC Lions have developed and delivered a number of three-day intensive train the trainer courses and developed sector specific tailored programs that raise awareness and change attitudes. Some of the other groups they have trained and supported the implementation of the Bystander program include the Winnipeg Blue Bombers, Saskatchewan Amateur Football, British Columbia Institute of Technology, Simon Fraser University, and others.